Case Study
Client Case Study: Astrology Services
Client Profile:
Astrozal is a Gujarat-based astrology business providing Astro Consultation, Kundali Checkup, Online Puja, and Astro Product Selling services across Pan India.
Client Challenges:
- Client was running lead generation campaigns with many agencies but saw no results.
- Previous agencies failed to deliver work on time and didn't plan campaigns properly.
- The client was spending ₹35,000 per month for over a year without satisfactory outcomes.
- Majority of consultations were free; clients were not converting to paid services.
- No significant website traffic.
- No proper landing page for ads campaigns.
- Client changed multiple agencies but saw no real results.
- Dead social media presence — no organic reach or leads.
- High cost per conversion across services: ₹1000+ for direct sales, ₹100+ for Astro Consultations, ₹70+ for Janam Kundli sales, and ₹80+ for Online Puja leads.
Solutions:
- Analyzed and reviewed competitors' campaigns.
- Audited client’s website for errors and optimization points.
- Suggested and implemented landing page improvements with support from our UI/UX team.
- Shifted from static posters to dynamic video ads.
- Started with awareness campaigns to build audience pools.
- Segmented campaign audiences into three groups: area-wise, target-wise, and meta automation for remarketing.
- Used carousel ads to improve engagement.
- Developed a monthly content calendar and social media marketing plan.
- Created scripts for social media to boost organic reach and engagement.
- Redesigned and themed the client’s social media pages for a premium look.
Our Ads Creative + Editing Sample
Results:
- Successfully handled multiple campaigns: Astro Consultation, Online Puja, Rudraksha Selling.
- Reduced direct sales campaign cost to ₹55–₹65 per conversion for 7 Mukhi Rudraksha.
- Astro Consultation campaign cost reduced to ₹10 per lead.
- Janam Kundli Sales campaign cost reduced to ₹15 per lead.
- Online Puja lead cost dropped to ₹16–₹20 per lead.
- Generated over 300+ leads in the first month.
- Achieved 126 sale leads including 'Add to Cart' and purchase page tracking (around 70 confirmed conversions).
- Client is satisfied with the results and appreciates 24/7 support.
- Social media now has a premium look with increased reach and engagement.
- Each reel is receiving 400+ views (up from only 30–40 views previously).
- Increased followers from 700 to 1000+.
Sample Meta Ads Campaign Performance – Real Data Snapshot [Recent Active campaign data]:
Real screenshot from client’s social media page showing growth after our Digital marketing strategy.:
From The Client – Nikunj, Astrology:
We saw real results within the first month—lead costs dropped significantly, sales increased, and our social media finally came alive. Eternal HighTech delivered exactly what we were looking for. Our social media has also come alive with engaging content and higher visibility. The team’s constant support, strategic inputs, and timely execution are truly commendable. Highly recommended for any astrology business looking for measurable growth.
