Herbal Wellness Brand Client Case Study

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Case Study

Client Case Study: Herbal Wellness Brand – Brahmastra Pharmacy

Client Profile:

HerbaCure Naturals is a Maharashtra-based herbal D2C brand specializing in Ayurvedic products for men’s stamina, immunity boosting, liver health, weight loss, and body detox. The brand serves a pan-India customer base with a focus on Tier 2 & Tier 3 cities through Meta Ads and WhatsApp-based sales.

Client Challenges:

  • Was spending ₹5,000–₹6,000/day on Meta Ads for over 6 months with very low ROI.
  • Previous ad accounts frequently faced ad rejections (especially in men’s stamina category).
  • Faced Meta Ads account disablement multiple times due to policy violations.
  • Received only 30–40 daily leads earlier, with high CPL (₹100–₹200+) and poor lead quality.
  • Website was outdated with no strong CTA or mobile responsiveness.
  • No segmentation of target audience or remarketing strategy.
  • WhatsApp campaign clicks were high, but conversion from chat to order was very low.
  • Organic social media presence was inactive and unoptimized.

Solutions Implemented:

  • Policy-Compliant Funnel Realignment:
    • Completely redesigned ad copies and creatives to comply with Meta advertising policies, avoiding banned keywords (e.g., stamina, sexual performance).
    • Created benefit-driven ads focused on energy, confidence, and daily wellness.
    • Reapplied and warmed up new Meta Ad accounts with clean histories and pixel setups.
  • Campaign Strategy Execution:
    • Started with Lead Form and Click-to-WhatsApp campaigns to build audiences.
    • After 3 weeks, shifted to Landing Page Conversion Campaigns with retargeting.
    • Used Pixel-based retargeting + Lookalike audiences for re-engagement.
  • Landing Page & WhatsApp Optimization:
    • Developed category-wise landing pages with strong CTAs, testimonials, FAQ, and COD trust boosters.
    • Setup automated WhatsApp greeting, follow-up reminders, and discount nudges.
    • Enabled real-time lead alerts to the sales team for immediate conversions.
  • Creative & Organic Strategy:
    • Focused on testimonial reels, herbal lifestyle tips, before-after visuals, and animated ingredient explainers.
    • Weekly educational content planned via a 30-day content calendar.
    • Improved Instagram aesthetics with branded reels and herbal quote posts to rebuild organic trust.

Results (Achieved in 60 Days):
Metric Before After Implementation
Daily Ad Spend ₹5,000 – ₹6,000 ₹5,000 – ₹6,000
Daily Leads (Form + WA) 30–50 170+ Daily Leads Avg.
CPL (Lead Form + WhatsApp) ₹100 – ₹200 ₹14 – ₹19 Avg.
CPL (Landing Page) ₹100+ ₹30 – ₹38 Avg.
Initial Conversion Rate 5–7% 15% (Month 1) → 25%+ (Month 2)
Orders Per Day (Avg.) 1–3 35–40 COD Orders/Day
Instagram Reach (Monthly) <1,000 55K+ Organic + Paid
Account Stability Frequent bans 0 bans after compliance setup


Conclusion:

Despite a challenging start with frequent ad disapprovals and account restrictions, HerbaCure Naturals turned around their results in just 2 months. With fully compliant campaigns, smart funnel planning, and high-converting landing pages, the brand now consistently generates 170+ leads/day at under ₹20 CPL and has reached a 25% conversion rate.

This transformation proved that with the right messaging, targeting, and funnel alignment, even sensitive herbal categories can scale profitably and compliantly.

Our Ads Creative + Editing Sample

Poster Ads Creative :

Astrology 1
Astrology 1

Results:

  • Successfully handled multiple high-performing campaigns including:
    • Horse Fire Landing Page Ads
    • Horse Fire WhatsApp Leads Campaign
    • Keedajadi Lead Form Campaign
    • Libidex Tamil Lead Form Campaign
    • Libidex Landing Page Conversion Ads
    • Weight Loss Sales Purchase Funnel
    • And many more across wellness categories.
  • Reduced landing page sales cost to ₹30–₹38 per conversion for Horse Fire and Libidex campaigns.
  • Achieved ₹14–₹19 CPL for lead form and WhatsApp-based campaigns.
  • Generated over 5,000+ leads in the first month, with consistent daily volume of 170+ leads/day.
  • Achieved conversion ratio improvement from 15% in the first month to 25%+ by the second month.
  • Delivered over 1,500+ qualified leads, out of which over 600 were confirmed COD sales with tracking including ‘Add to Cart’ and ‘Checkout’ stages.
  • Client reported consistent order flow and improved ROI, with continued 24/7 team support and follow-up system.
  • Instagram & Facebook pages redesigned to give a premium Ayurvedic wellness brand look.
  • Each social reel now receives 250–700+ views (up from only 30–40 earlier), building credibility and organic discovery.
  • Grew social following from under 800 to 1,200+ organically in 60 days.
  • WhatsApp automation setup ensured instant engagement and low lead leakage.

Sample Meta Ads Campaign Performance – Real Data Snapshot [Recent Active campaign data]:

astroscreen Campaign Performance

Working with this team has been a game-changer for Brahmastra Pharmacy. We had struggled with Meta Ads disapprovals, high lead costs, and inconsistent results for over a year — but within just weeks of onboarding, we started seeing real, measurable outcomes. Our CPL dropped below ₹20, our daily lead volume crossed 150+, and we started getting confirmed COD orders every single day. The team is responsive, professional, and truly understands the herbal and sensitive product niche. Highly recommended!
– [Ravi sir] CMO , Brahmastra Pharmacy

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