Case Study
Client Case Study: Herbal Wellness Brand – Brahmastra Pharmacy
Client Profile:
HerbaCure Naturals is a Maharashtra-based herbal D2C brand specializing in Ayurvedic products for men’s stamina, immunity boosting, liver health, weight loss, and body detox. The brand serves a pan-India customer base with a focus on Tier 2 & Tier 3 cities through Meta Ads and WhatsApp-based sales.
Client Challenges:
- Was spending ₹5,000–₹6,000/day on Meta Ads for over 6 months with very low ROI.
- Previous ad accounts frequently faced ad rejections (especially in men’s stamina category).
- Faced Meta Ads account disablement multiple times due to policy violations.
- Received only 30–40 daily leads earlier, with high CPL (₹100–₹200+) and poor lead quality.
- Website was outdated with no strong CTA or mobile responsiveness.
- No segmentation of target audience or remarketing strategy.
- WhatsApp campaign clicks were high, but conversion from chat to order was very low.
- Organic social media presence was inactive and unoptimized.
Solutions Implemented:
- ✅ Policy-Compliant Funnel Realignment:
- Completely redesigned ad copies and creatives to comply with Meta advertising policies, avoiding banned keywords (e.g., stamina, sexual performance).
- Created benefit-driven ads focused on energy, confidence, and daily wellness.
- Reapplied and warmed up new Meta Ad accounts with clean histories and pixel setups.
- ✅ Campaign Strategy Execution:
- Started with Lead Form and Click-to-WhatsApp campaigns to build audiences.
- After 3 weeks, shifted to Landing Page Conversion Campaigns with retargeting.
- Used Pixel-based retargeting + Lookalike audiences for re-engagement.
- ✅ Landing Page & WhatsApp Optimization:
- Developed category-wise landing pages with strong CTAs, testimonials, FAQ, and COD trust boosters.
- Setup automated WhatsApp greeting, follow-up reminders, and discount nudges.
- Enabled real-time lead alerts to the sales team for immediate conversions.
- ✅ Creative & Organic Strategy:
- Focused on testimonial reels, herbal lifestyle tips, before-after visuals, and animated ingredient explainers.
- Weekly educational content planned via a 30-day content calendar.
- Improved Instagram aesthetics with branded reels and herbal quote posts to rebuild organic trust.
Results (Achieved in 60 Days): | ||
---|---|---|
Metric | Before | After Implementation |
Daily Ad Spend | ₹5,000 – ₹6,000 | ₹5,000 – ₹6,000 |
Daily Leads (Form + WA) | 30–50 | 170+ Daily Leads Avg. |
CPL (Lead Form + WhatsApp) | ₹100 – ₹200 | ₹14 – ₹19 Avg. |
CPL (Landing Page) | ₹100+ | ₹30 – ₹38 Avg. |
Initial Conversion Rate | 5–7% | 15% (Month 1) → 25%+ (Month 2) |
Orders Per Day (Avg.) | 1–3 | 35–40 COD Orders/Day |
Instagram Reach (Monthly) | <1,000 | 55K+ Organic + Paid |
Account Stability | Frequent bans | 0 bans after compliance setup |
Conclusion:
Despite a challenging start with frequent ad disapprovals and account restrictions, HerbaCure Naturals turned around their results in just 2 months. With fully compliant campaigns, smart funnel planning, and high-converting landing pages, the brand now consistently generates 170+ leads/day at under ₹20 CPL and has reached a 25% conversion rate.
This transformation proved that with the right messaging, targeting, and funnel alignment, even sensitive herbal categories can scale profitably and compliantly.
Our Ads Creative + Editing Sample
Poster Ads Creative :


Results:
- Successfully handled multiple high-performing campaigns including:
- Horse Fire Landing Page Ads
- Horse Fire WhatsApp Leads Campaign
- Keedajadi Lead Form Campaign
- Libidex Tamil Lead Form Campaign
- Libidex Landing Page Conversion Ads
- Weight Loss Sales Purchase Funnel
- And many more across wellness categories.
- Reduced landing page sales cost to ₹30–₹38 per conversion for Horse Fire and Libidex campaigns.
- Achieved ₹14–₹19 CPL for lead form and WhatsApp-based campaigns.
- Generated over 5,000+ leads in the first month, with consistent daily volume of 170+ leads/day.
- Achieved conversion ratio improvement from 15% in the first month to 25%+ by the second month.
- Delivered over 1,500+ qualified leads, out of which over 600 were confirmed COD sales with tracking including ‘Add to Cart’ and ‘Checkout’ stages.
- Client reported consistent order flow and improved ROI, with continued 24/7 team support and follow-up system.
- Instagram & Facebook pages redesigned to give a premium Ayurvedic wellness brand look.
- Each social reel now receives 250–700+ views (up from only 30–40 earlier), building credibility and organic discovery.
- Grew social following from under 800 to 1,200+ organically in 60 days.
- WhatsApp automation setup ensured instant engagement and low lead leakage.
Sample Meta Ads Campaign Performance – Real Data Snapshot [Recent Active campaign data]:

Working with this team has been a game-changer for Brahmastra Pharmacy. We had struggled with Meta Ads disapprovals,
high lead costs, and inconsistent results for over a year — but within just weeks of onboarding, we started seeing real,
measurable outcomes. Our CPL dropped below ₹20, our daily lead volume crossed 150+, and we started getting confirmed COD
orders every single day. The team is responsive, professional, and truly understands the herbal and sensitive product
niche. Highly recommended!
– [Ravi sir] CMO , Brahmastra Pharmacy