Case Study
Client Case Study: EdTech Institute Brand – SYSAP
Client Profile:
Sysap Technologies is a Pune-based IT Institute specializing in ethical hacking, penetration testing, and cybersecurity training. With a team of certified experts, Sysap offers hands-on, practical training and professional services to both individual learners and major corporate clients such as Infosys, Wipro, TCS, and Capgemini. Their offerings include corporate training, security assessments, and customized testing solutions across industries like banking, government, healthcare, and tech, ensuring high-quality delivery by professionals actively working in the field.
Client Challenges:
- Low Lead Conversion Rate
- Poor Online Visibility
- High Cost Per Lead (CPL)
- Weak Quality Leads in Google and Meta Ads
- Weak Brand Differentiation
- Low Engagement on Social Media
- Ineffective Targeting
- Outdated Website Experience
- Ineffective Webinar Attendance
Solutions Provided:
- We use smart CRM with automated follow-ups and segmentation to boost lead conversion.
- We boost search visibility through keyword optimization, on-page SEO, backlinks, and high-ranking blog content.
- We optimize ad campaigns with A/B testing, smart targeting, and better creatives to lower CPL and boost ROI.
- We improve lead quality in Google and Meta Ads through precise targeting, intent-driven keywords, optimized creatives, and smart lead qualification filters.
- We build a strong brand identity by showcasing unique offerings and reinforcing them through consistent, compelling digital storytelling
- We create engaging social media calendars with reels, polls, testimonials, and live sessions to boost brand engagement.
- We use deep audience analytics to target high-intent users based on behavior, intent, location, and demographics
- We optimized website for mobile, speed, clear CTAs, and user-friendly design to boost engagement and conversions
- We boosted webinar attendance through targeted ads, reminders, calendar invites, and engaging content like speaker highlights and Q&A.
Social Media Account
Results Achieved:
- Increased lead-to-admission rate by 40% within 3 months through CRM automation and personalized follow-ups.
- Achieved a 98% boost in organic traffic and ranked top 5 on Google for key education-related keywords within 4 months.
- Reduced CPL by 45% by optimizing ad creatives, targeting, and landing pages.
- Increased qualified leads by 60% and reduced junk inquiries by 50% within 6 weeks.
- Improved brand recall by 60% through a new visual identity, stronger USP messaging, and student success stories.
- Increased post engagement by 3x and follower growth by 100% within 8 weeks using interactive and relatable content.
- Improved campaign relevance with a 3x higher CTR by implementing intent-based audience segmentation.
- Reduced bounce rate by 45% and increased inquiries by 80% after a complete website redesign and UX optimization.
- Doubled webinar attendance rate and generated 200+ qualified leads per session through structured funnel strategies.
Sample Meta Ads Campaign - Real Data SnapShot
Ads Manger:
Sample Google Ads Campaign - Real Data SnapShot
Ads Manger:
Client Work Summary:
Sysap Technologies, a leading IT training and cybersecurity institute, partnered with our team to expand their digital reach and increase course enrollments. We implemented a comprehensive digital marketing strategy, combining lead generation through Meta and Google Ads, SEO optimization, and active social media marketing. Paid ad campaigns were designed to target individuals and professionals seeking upskilling in ethical hacking, cybersecurity, and penetration testing, resulting in a consistent flow of qualified leads. Simultaneously, SEO efforts improved their search rankings, driving organic traffic to key course pages. Engaging and informative content across social platforms helped build brand trust and increased audience interaction. The integrated campaign significantly boosted inquiries and enrollment conversions, positioning Sysap Technologies as a top choice for cybersecurity training in the region.
– [Satish Singh] CEO , Sysap (EdTech Institute)