Real Estate Case Study

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Case Study

Dream Homes [Pune] – Lead Generation Success

Client Background:

Dream Homes is a Pune-based real estate broker agency specializing in residential flats across the Mulshi, Alandi Road, and Dehu areas. Despite working with multiple digital marketing agencies, they struggled to see tangible results from their online campaigns.

Client Challenges:

  • Worked with multiple agencies with little to no ROI.
  • Previous agencies delivered low-quality, fake leads.
  • Average CPL was ₹200+—unsustainable for mid-budget campaigns.
  • No proper support or campaign optimization.
  • No website to display properties—only relied on ads.
  • Extremely crowded market with similar ads from competing agents.
  • Wanted 200+ quality leads in just ₹20,000 per month.
  • Ads creatives used before were generic, repetitive, and lacked trust-building elements.

Our Strategic Solutions:

  • In-depth audit of previous campaigns and ad performance.
  • Researched competitor strategies in the same locality.
  • Identified audience pain points and behavior using Meta & Google insights.
  • Designed a unique funnel—Video Ads, WhatsApp Click Ads, and Lead Forms.
  • Premium creative design: carousel ads, neighborhood footage, testimonials, and emotional messaging.
  • Split campaigns by project, audience type, and property type (1BHK, 2BHK, 3BHK).
  • Implemented quick-response tracking system to weed out fake leads.
  • Created trust-driven content for an agency competing in an oversaturated market.


Our Ads Creative + Editing Sample

Results Delivered:

  • 5 Projects Managed in 3 Months
  • Over 200 Qualified Leads in Per Months
  • 70% interested, 40% visited site, and 5 confirmed bookings (3BHK x3, 2BHK x2)
  • Cost Per Lead Reduced from ₹200+ to ₹60
  • Achieved a CTR boost and CPC drop through ad creative and targeting
  • Client received 24/7 support, with weekly reporting and real-time updates

Sample Meta Ads Campaign Performance – Real Data Snapshot [Recent Active campaign data]:

Meta Ads Campaign Performance

From the Client – Akshay Sir:

We have shared a long-standing and trusted partnership with Eternal HighTech Digital Marketing. Their expertise and commitment have consistently demonstrated why they are among the top digital marketing agencies in Pune. The team’s innovative strategies and tools significantly reduced our cost per lead, especially on projects where CPL was previously high. Their content creation and visual design are both compelling and results-driven. We truly appreciate their prompt support, in-depth research, and dedication to delivering measurable outcomes. I wholeheartedly recommend their services to any business looking to grow through digital marketing—especially in real estate lead generation at an optimized cost.

Real Client Feedback – WhatsApp Response

Client expressing satisfaction on leads & support

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