Case Study
Client Case Study: International Salon Brand – Bella Pharma
Client Profile:
BellaPharma Beauty Center is a premier luxury beauty and wellness destination located in Al Barsha, Dubai, offering over a decade of expertise in transformative self-care. Trusted by 1,000+ clients, the center provides a wide range of services including advanced skincare, haircare, nail art, microblading, eyelash extensions, henna, and semi-permanent makeup—delivered by DHA-licensed professionals using the latest techniques and premium products. Rooted in Dubai’s rich tradition of beauty and self-expression, BellaPharma is more than just a salon it’s a serene sanctuary where elegance, innovation, and personal care come together to inspire confidence and well-being.
Client Challenges:
- Lack of Brand Awareness
- Poor Online Visibility
- Inconsistent Branding or Messaging
- Weak Customer Engagement
- No Clear Target Audience
- Low Conversion from Leads to Bookings
- Lack of a Marketing Strategy
- Not enough people know about the business
Solutions Provided:
- We run strategic campaigns to boost your brand’s recognition across key platforms.
- We enhance your online presence through SEO, listings, and targeted digital ads.
- We create unified brand guidelines to ensure consistent communication.
- We create unified brand guidelines to ensure consistent communication.
- We define your ideal customer through data-driven market research.
- We optimize your funnel to convert more leads into paying clients.
- We develop a tailored marketing strategy aligned with your business goals.
- We increase visibility through ads, influencers, and outreach.
Social Media Account
Results Achieved:
- Increased online bookings and walk-in appointments
- Higher engagement on Instagram and Facebook (likes, comments, DMs)
- Improved Google ranking for local searches (e.g., “salon near Hessa Street”)
- Over 130+ 5-star Google reviews built strong customer trust
- More repeat clients through WhatsApp follow-ups and reminders
- Successful paid ad campaigns brought in new targeted clients
- Improved brand recognition across Dubai
- Stronger, more professional online presence (website + social media)
Sample Meta Ads Campaign - Real Data SnapShot
Ads Manger:
Client Work Summary:
Initially, BellaPharma Beauty Center relied primarily on walk-ins and word-of-mouth referrals. Our team introduced them to a structured digital marketing approach, starting with a full brand refresh across social media, including high-quality visuals and a consistent content calendar. We launched local awareness ads targeting Al Barsha and Hessa Street areas to attract nearby clients. In the first few weeks, engagement was low and conversion rates were inconsistent. By analyzing campaign data and refining audience targeting, we optimized the funnel—improving ad performance, lowering CPL, and increasing appointment bookings. BellaPharma saw a noticeable rise in client inquiries through WhatsApp and social DMs. Impressed with the creative quality, responsive support, and steady results, the client extended the campaign partnership for long-term growth.
– [Ankita & Vivek] CEO , Bella Pharma