Staying ahead in the world of search engine optimization (SEO) is important, as Google continues to make frequent – even daily – updates to its algorithms and ranking factors. Heading towards 2025, these contact points are at the top of the SEO agenda: Core Web Vitals and E-A-T (Expertise, Authoritativeness, Trustworthiness). In this blog, we’re going to cover these two significant concepts and demonstrate how you can avoid them to improve your website’s SEO performance.
Eternal HighTech
Understanding Core Web Vitals
Google has developed a series of web performance markers called Core Web Vitals that help to quantify users' experiences on a website. They measure how quickly a page loads, how responsive it is, and how stable its visual output is. Google now employs these metrics as part of its ranking algorithm, which means they can directly affect your site’s ranking in search results.
Dissecting the Core Two Core Web Vitals
- Largest Contentful Paint (LCP): How long it takes the largest content element (like an image or block of text) to load. For the best user experience, Google recommends an LCP under 2.5 seconds.
- First Input Delay (FID): How long it takes for a page to be ready for user interaction. A good FID score is below 100 ms. When people have to wait too long for a page to respond, they may bounce, negatively impacting both engagement and rankings.
In 2025: Why Core Web Vitals Are Important
This will always be important but given that Google is focusing on user experience so much, the role of Core Web Vitals will play an increasingly significant role in 2025. Sites that load quickly, respond immediately to user input, and are visually stable will be preferred in the rankings. If website stats are not up to these numbers, it can cause a fall in ranking on search engines resulting in low traffic and conversions.
Here are some steps you may wish to take to increase Core Web Vitals:
- Image Size Optimization: Use high-quality images if necessary, but compress them to load in no time at all.
- Implement Lazy Loading: This method allows only what's in the viewport to load initially, which can drastically reduce the load time.
- Improve Server Response Time: Using a reliable host will help with latency and improve page load speed.
- Minify JS: Condense the JavaScript code to reduce delays in the interactivity of the page.
E-A-T: Expertise, Authoritativeness, Trustworthiness
E-A-T is an acronym coined by Google to evaluate the expert credibility of content and websites. While it is not a direct ranking factor, it is essential in your site’s positioning in the sight of both Google and users.
- Proficiency: Google favours content written by professionals in a specific industry. If it’s a blog post about medical health, financial advice, or a technical tutorial, have authoritative and knowledgeable authors!
- Expertise: Expertise is the quality of being knowledgeable in the subject matter of the content. Search engines tend to consider websites with an established presence in their niche, a history of publishing high-quality content, and backlinks from reputable sources to be more authoritative.
- Trust: Trust lies at the centre of E-A-T. It is considered trustful that the websites are clear about their business practices, have clear contact information, and use a secure (HTTPS) connection.
How to Improve E-A-T in 2025
E-A-T is a perpetual project for your website to improve upon, but here are a few quick-hit actionable steps to take:
- Engage Experts or Partner with Influencers: Collaborate with industry experts to produce high-quality, informative content. This may take the form of guest posts, interviews, or collaborations with influencers.
- Earn Quality Backlinks: Seek backlinks from reputable sites within your niche. Backlinks act as endorsements from other websites, increasing your site's credibility.
- Author Credentials: Include author bios with other credentials, qualifications, and professional experience to demonstrate expertise.
SEO in 2025 and Beyond — Future Trends to Watch
SEO trends are evolving rapidly. We will still need to focus on Core Web Vitals and E-A-T in 2025. As Google doubles down on user experience, your site’s performance, and the credibility of your content will be even more important to rank higher in search results.
AI and machine learning are increasing their presence in search algorithms and, thus, website quality. Ensuring a good experience for visitors to your website and providing useful and credible information will be vital to staying ahead of the curve.
Conclusion
As the SEO landscape evolves, anyone looking to achieve long-term success in search rankings must get Core Web Vitals and E-A-T right. By maximizing your site’s performance and making your brand an authority in your field, you can receive higher visibility and gain long-lasting trust with your audience. Keep on top of these and put them front and centre in your SEO strategy through 2025 and beyond.
Contact Us:
Branch 1 Address: Eternal HighTech, 201-A, VTM-2 Building, Mehra compound, Near Vijay Print, Sakinaka, Mumbai, Maharashtra, India 400072
Branch 2 Address: Eternal HighTech, NEPTUNE EASTERN BUSINESS DISTRICT, Lal Bahadur Shastri Rd, Bhandup West, Mumbai, Maharashtra, India 400078
Branch 3 Address: Eternal HighTech, 301, Vision One, phase 2, Tathwade, Bhumkar chowk, Pune, Maharashtra, India 411033
Phone: +919028718877
Email: contact@eternalhightech.com
Website: https://eternalhightech.com
